Book cover titled "Trust by Design" with a subtitle "Building Trust in an Uncertain World". The cover features a handshake between two individuals, with a heart-shaped lock icon above them and silhouettes of diverse businesspeople in the background.

The Definitive Guide to 
AI Leadership

Trusted by Design is not a technical manual. It is a leadership manifesto. It provides the frameworks, language, and confidence CEOs need to take accountability for their most powerful technology.

This book is written for leaders who will be held accountable for AI outcomes they must still explain, defend, and own.

THE METHODOLOGY

The Velinor Trusted AI Framework

Most AI projects fail not because of technology, but because of a lack of strategic clarity. The Velinor Framework bridges the gap between executive intent and technical execution.

1. Purpose

Defining the "Why." Before a single line of code is written, leaders must articulate the strategic intent. Is this AI for efficiency, innovation, or competitive advantage? Without purpose, AI is just expensive complexity.

2. Leadership

Assigning the "Who." Accountability cannot be outsourced to an algorithm or a vendor. This section details the governance structures required to ensure human control remains absolute.

3. Capability

Building the "How." Trust is an engineering challenge. We explore the technical pillars of explainability, resilience, and security that turn "black boxes" into transparent systems.

4. Outcomes

Measuring the "What." How do we define success? How do we defend our decisions to regulators and the public? This is the ROI of trust.

Be the first to receive Trusted by Design, along with selected leadership briefings and early access material as the book is released.

This list is for leaders who value clarity before commitment.

Big Ideas. Board-Level Impact.

Already dealing with AI governance, board scrutiny, or regulatory exposure?

You may prefer a confidential leadership conversation on how the Velinor Trusted Framework applies to your organisation.

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